Innovative Mobile Marketing Solution Harnesses Power of Human Intelligence to Radically Increase Mobile Advertising Revenue Among Mobile-Centric 18-34 year olds
INDIANAPOLIS - July 31, 2008 - Maximizing the power of its mobile answers service, ChaCha today introduced ChaCha 1:1 Mobile Marketing Solutions for leading brands and creative agencies to implement strategic, integrated and targeted mobile marketing campaigns. With Coca-Cola as one of its first charter customers, ChaCha 1:1 enables intimate and conversational relationships between brands and consumers, bringing the industry a more personal - and profitable - mobile marketing model.
ChaCha 1:1 has the ability to transform traditional and static advertising into dynamic mobile campaigns, delivering mobile answers, in-venue mobile marketing and targeted offers to virtually any cell phone user. The powerful solution couples ChaCha’s Mobile Answers - the fastest growing mobile application in the world attracting a new user every 10 seconds - with analytics and reporting so brands like Coca-Cola can engage consumers and stay top of mind with relevant, personalized mobile information about its brand, products and promotions.
“You need the right partner to truly make mobile marketing work for your brand. Coca-Cola is excited to work with ChaCha and see its interactive mobile marketing service effectively reach consumers in a more personal and engaging way,” said Meghan Berigan, operational marketing manager at Coca-Cola. “We are excited about this collaboration and the opportunity to work with a market innovator such as ChaCha.”
Coca Cola and ChaCha kicked off their mobile marketing engagement at the Allstate Brickyard 400 at Indianapolis Motor Speedway on July 27, 2008. With targeted responses and event-based marketing, Coke engaged users in a new and innovative relationship to encourage dynamic interactive conversations. Using ChaCha’s solution, Coke saw a 5.2 percent click through rate, compared to 1-2 percent industry averages. In addition, Coke will gain a deeper understanding of its consumers as well as a simple way to track usage patterns and customer data during the campaign.
In January 2008, ChaCha launched its free mobile answers service that uses human Guides to find answers to consumers’ questions 24/7 on virtually any cell phone, and is surpassing Google SMS as the fastest growing mobile search application. ChaCha users can send any question via SMS (242242) or voice (1-800-2242242) and receive an answer back via a simple text message in real-time with no additional effort or cost. Guides utilize powerful tools to quickly return a succinct, relevant answer in a text message.
ChaCha 1:1 offers immediate interaction with existing marketing campaigns and events and routes questions to Guides who are trained to specifically answer inquiries about the brand, product or promotion. ChaCha’s unique ability to engage consumers in an intimate dialog enables brands to view behavioral patterns, intent to buy, promotion responsiveness, brand affinity and other key metrics.
“Anything is possible when consumers can actually interact with a live human being 24/7. Through our sophisticated technology and human intelligence, we’re enabling anyone to harness the power of our mobile answers service,” said ChaCha co-founder and CEO, Scott A. Jones. “Now, ChaCha 1:1 Mobile Marketing Solutions ushers in the era of truly personalized mobile marketing which empowers companies to engage their target audience much more effectively. The fact that Coca Cola already recognizes the power of this service exemplifies ChaCha’s leading position and the technology’s popularity on the market. This is the opening shot in an advertising revolution.”
For more information on ChaCha 1:1 Mobile Marketing Solution, visit partners.chacha.com. To start using the service on a mobile phone, simply call 1-800-2ChaCha (1-800-224-2242) and ask a question or text a question to CHACHA (242242) from a mobile phone.
About ChaCha: ChaCha, a free mobile answers service, allows users to call 1-800-2ChaCha or text questions to ChaCha (242242) on mobile phones and receive answers within minutes. ChaCha expert guides - trained and skilled individuals - use ChaCha’s powerful internal patent-pending search tools to respond to any query. For more information about ChaCha’s newest features, go to www.chacha.com. Created by serial entrepreneur Scott A. Jones (www.scottajones.com) and Brad Bostic (http://blog.bradbostic.com), ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former president and vice chairman of EDS as well as chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; and Jack Gill, well-known Silicon Valley venture capitalist.
