Archive for February, 2009

ChaCha Continues to Gain Market Share

The most recent ratings from the Nielsen Company show Indiana-based ChaCha is gaining popularity among text messaging users. Nielsen’s Q4 Mobile Messaging Report indicates ChaCha’s 74 million SMS search queries in the fourth quarter of 2008, equaled 70 percent of the volume handled by Google’s similar service. It also shows ChaCha had more than 3.5 [...]

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ChaCha: Fastest Growing SMS Search Provider Achieves 70% of Google’s SMS Search Volume in Q4

INDIANAPOLIS–(BUSINESS WIRE)–In a head-to-head comparison between ChaCha and Google SMS, ChaCha achieved 70 percent of Google’s SMS search volume in the fourth quarter of 2008, according to data from the Q4 Mobile Messaging Report from The Nielsen Company. Of all SMS traffic measured in Nielsen’s report, which is comprised of all incoming and outgoing text [...]

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ChaCha Dances With Google SMS

The mobile answer service ChaCha is competing with Google SMS one year after being launched. With 3.5 million unique mobile customers in 2008, ChaCha ranks No. 7 in total text message traffic among all U.S. SMS services.
The Nielsen Company’s Q4 2008 Mobile Messaging Report found that ChaCha achieved 70 percent of Google’s SMS search volume [...]

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Former Yahoo Executive to Spearhead Ad Sales for ChaCha

Based in New York City, Rob Wilk joins ChaCha as VP of Advertising Sales
NEW YORK - February 18, 2009 - ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising [...]

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ChaCha Launches H&R Block’s First SMS Mobile Advertising Campaign

Free Online Tax Prep Is Gaining Attention with New Audiences through ChaCha’s Innovative Ad Solutions
INDIANAPOLIS - February 17, 2009 - ChaCha, the fastest growing SMS mobile search service in the industry, today announced the launch of a new SMS mobile advertising campaign for H&R Block. As the world’s preeminent tax services provider, H&R Block understands [...]

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H&R Block Reaches Young Consumers by Mobile Phone

In a pilot program started last month, H&R is advertising its free online-tax-preparation service through ChaCha, the 1-year-old ad-supported mobile service with a core audience of 18- to 34-year-olds. ChaCha lets users call in or text tax questions, then sends them responses via text, along with H&R Block ads inviting them to access tax-prep services [...]

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Voice recognition for cellphone Web searches is evolving

The mobile Web provides many of the riches available to folks who surf from a PC. But searching for cyberpearls on tiny cellphone keyboards or touch-screens is challenging.
That’s where mobile voice search comes in. I’ve been testing services from Google, Yahoo and start-ups ChaCha and Vlingo. They all let you seek information by merely asking [...]

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ESPN Magazine: ChaCha wins the Best way to settle a bar bet award

On page 59 of the February 9th, 2009 issue of ESPN Magazine, ChaCha wins “Best Way to Settle a Bar Bet” award.

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Hitting the Target

Yet another way of targeting consumers is to find out what kind of questions they’re asking. ChaCha considers itself the fastest growing search company in the United States. Consumers call 1-800 2ChaCha or text 242242 and ask questions; a short time later, ChaCha’s human guides will deliver the answer. Eighty-five percent of ChaCha users are [...]

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